My passion is helping companies grow their business through social media.
I enjoy exploring and expanding my knowledge. The range of strategies in my social media toolbox has grown alongside the rapidly growing, ever changing, face of social media.
Over the past 20 years, my experience in various organizations helped me forge ahead to create my very first company – BC Square.
I successfully sold the business in 2013 at the height of its growth. My passion for moving forward, exploring different approaches and innovations meant I was ready for a new challenge!
I have not, however, forgotten that an efficient social media strategy was fundamental in my initial success and it continues to form the most essential part of any business plan I create.
Since 2013, I have been advising entrepreneurs and organizations with efficado on how to use social media to develop their business, increase their turnover and build a loyal customer base.
I’ve seen companies struggle to get customers through social media, even though they invest significantly. My mission is to help companies understand that there is a difference between just being on social media and generating profit.
I speak across Europe on Social Media for Business. I was featured on FOX, CBS and NBC. My book “The 5K Challenge – How to make 5K in 21 days through social media, without spending money on ads” is available on Amazon since February 2021.
If you want to get a feel of how I work, you can read my blog posts or watch my YouTube videos. I also publish a regular column called ‘Digital Corner’ in Perstablo magazine.
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