You have probably already seen it on social media: TikTok videos with the matching, popular songs. The platform is growing very fast and currently the most popular platform at the moment. You may also have thought that TikTok was only for teenagers. But actually, all ages are now on this popular platform. Teenagers, twenties, mothers, fathers, adults, celebrities …
It is not only fun for every age, it is also the ideal platform to increase your business awareness. For example, you can promote your product, service, brand or improve your image. It is even easier to reach more people via TikTok than with Instagram, for example, if you use it correctly. On TikTok the golden rule “content is king” counts even more than on other social media. So, make sure you have quality and above all fun videos. Outside of the content there are other “rules” that you can apply to get more views. In this article, we’ll give you some of these tips to help you get more success on TikTok.
What is TikTok?
TikTok is a social media platform where you can create and share videos. You can make videos that last from 3 seconds to a maximum of 60 seconds. You can record the video with the app or upload one or more videos yourself and then edit and paste them together. There are many options for editing your video. You can cut or trim the video, apply voice effects, add many color filters, add a voiceover, music, text or stickers, and even use various visual effects.
You can also follow other people, like, share or comment on their videos. You can also save the music or sounds you see in a video to your favorites to use afterwards. Just like on Instagram, there is also a discover page on TikTok. It shows popular hashtags, themes and the videos where these hashtags are placed.
There are two formats on the app’s homepage: Following and For You. On the Following page you can see the videos of the users you follow. On the For You page you will see popular videos that TikTok thinks you will like. So, there is also a whole algorithm behind this app.
We give you tips below so that you get to the “For You” page faster with different people.
1. Link your profiles
You can link your Instagram profile and YouTube account to your TikTok page. For example, someone can click through TikTok to your other profiles. A link in bio is currently only available to a few popular TikTok users. But there is a chance that this will soon be available to everyone. This way you can also send traffic to your website or other company pages via this channel.
You can also send people to your TikTok page via your other social media profiles. This of course depends on whether you will be active on it or not. If you plan to create a lot of TikTok content, then it is definitely good to send people to your TikTok page via other social media.
2. Use hashtags
The use of the correct hashtags is also important on this channel! On TikTok you cannot add as much text in the description of your video. The video is the most important content and should speak for itself, so there shouldn’t be too much explanation. So, it is not the intention that you add fifteen hashtags. Five hashtags are more than enough. Use popular hashtags to get more featured-on others’ For You page or discover page.
Use the correct hashtags that fit your video. This way, TikTok knows what your video is about and can be recommended to the right users. Use hashtags with the right topic or viewed by the right users (that you want to reach). Be sure to check out the discover page for inspiration. This shows all popular challenges from your region.
You can also try to start a hashtag trend yourself. For example, you can do this to promote your business. A good example of this is the #InMyDenim challenge of the Guess brand. They did this to promote a new jeans collection. The challenge was that TikTok users wore Guess denim in a TikTok movie with the song “I’m a Mess” by Bebe Rexha.
3. Do challenges
Trends and challenges are most important on TikTok. This is what makes the app so popular and different. A challenge is simply explained something that you have to imitate in a video with a certain music or sound. The most popular challenges are dances. TikTok influencers usually start these challenges, after which many other users imitate the same with the correct hashtag. Challenges are always easy to replicate. The intention is of course that as many people as possible do it, so every TikTok user should be able to copy it.
You can make very original or creative videos, but the most popular videos and hashtags remain those of the challenges. If you use a popular song or sound, you can get more views. When a user clicks on a song or sound, he can see all the videos where this song was added. Videos that use popular songs are more likely to be shown more often to other users.
TikTok prefers to keep the operation of its algorithm secret. No algorithm tips have been confirmed by TikTok itself. But there are several ways that seem to help you get more views. We explain a few below.
When a TikTok video is posted, it will be shown on the For You page of a small number of other users in the same region. If these users watch or like your video long enough, it will be shown to several people. On TikTok you can get a larger number of views than the number of followers you have. The number of views, likes, shares and re-watches therefore also influence how popular your video becomes.
Because a video is shown to other users within the same region, TikTok is ideal for local entrepreneurs. You not only appeal to people in your region, you also create more brand awareness in your region. If you’re successful with local TikTok users, you can grow faster and your video will be sent to a wider region by the app itself.
It is easier to reach more people via TikTok than for example with Instagram. Something interesting about TikTok is that it rates the videos separately. For example, they will not check how popular your profile is. So, if you do not have many followers and few views in total, but 1 popular video, this video will certainly be shown to more people, regardless of your number of followers. The TikTok algorithm looks at all your videos, including your older videos. for example, if an older video suddenly gets a lot of views due to a song you used (which is now becoming popular), your video can still go viral (best case scenario).
Don’t forget to use the correct hashtags and songs with your videos to get displayed to other users faster. Hashtags that most “TikTokkers” use for this are #foryou, #foryoupage and #fyp.
Be sure to give our tips a try and follow efficiently on TikTok. You can always send us your TikTok videos, we are really curious about your videos!