As a founder, you always tell a story. When you try to recruit people, you tell a story. When you are networking, you tell a story. When you are going to market your products, you will tell a story. Here are 4 tips from WebSummit 2020 about storytelling from a panel discussion with Steffi Czerny, Adi Ignatius, Amit Bendov and David Schneider.
Most people underestimate the explosiveness that they need for a story to propel. Their stories are toned down. However, if you say things that are controversial and cause people to turn their heads, that gets the attention of everybody. What you say can be right or wrong. They can hate it or they can love it. But it does get the attention.
Know your audience
Tailor your storytelling to all different social media platforms. You’re telling different stories on each platform “because of the platform”. If you’re talking on TikTok, then it’s a different audience from Facebook. Answer these questions: Who is your audience? What do they want to achieve? And according to that, look at which platform you choose based on data and insights. Also, you can be very precise these days about who how to reach your audience.
Refresh your story
Stories also need to be refreshed. There are a lot of companies that you recognise by their stories and their values. It’s all based on the kind of founding myth or the founding story. Well, you need to refresh it, before it becomes stale, tired or too familiar. And while still being true to your your origins and true to your values, you need to refresh that from time to time.
What do people need to do to tell a better story? Be yourself, don’t try to be another person. Don’t try to be extravert if you’re an introvert. Just be yourself and be passionate about your idea, about your product. Be driven and engaged. If people see a person who is very much driven, has a product to sell but has difficulties to tell a story, they might still get curious to know more about it.