A social media influencer promotes products or services through its channels in order to encourage people to purchase that product or service. Influencers often work together with brands to do this. Influencer marketing started with celebrities, but there are now many more content creators with a niche audience. On their social media they show how or why they use a certain product or service. The right influencer with the right reach can certainly be valuable for your brand. It is important to work with the right influencer, who shares the values and vision of your company.
Below are six benefits that your brand can get from influencer marketing.
- Working with micro-influencers
A micro-influencer has between 5,000 and 10,000 followers, and focuses on a particular topic that he / she is interested in. His or her followers share this interest and can therefore be a targeted audience for your brand. A micro-influencer may have a smaller number of followers, but they often have more influence on them than influencers with millions of followers. The size of the reach by post (the number of people you can reach through the influencer) is more important than the number of followers. Micro influencers often have a closer relationship with their followers. By creating an image about a certain product, service or brand, they can steer the opinion of their followers in a certain direction. It is important to invest in the right person with the right target group for your brand.
- Working with monogamous influencers
Large influencers often promote different brands within the same sector. Because of this they are considered unbelievable by the followers. They will wonder whether the influencer really likes the product so much that she promotes it, or whether she likes the rewards of promoting. Monogamous influencers do not promote and use many different brands. They have a long-term relationship with a brand because they really like to use it. However, it is a waste of time and effort to build a relationship with an influencer who is not convinced of your product and only posts 1 or 3 posts about it. By working with influencers who are loyal to your brand, share the same values and really enjoy using your product, you will reach more people. Their followers trust the influencer and take their opinion into account. Because of this, they will trust your brand faster than if you are one of the many brands promoting a top influencer.
- Working with authentic content
Influencers try to inspire and stimulate their followers by posting content about their lives. They show which products or services they use in their daily lives. An influencer knows well how to effectively convey the message of a brand to the right target group. It is because of the typical storytelling of influencers that their followers remain fascinated. It is important that the influencer remains genuine, so that the followers can rely on reviews from the influencer. They count on this authenticity. Every influencer also has certain values that are clearly reflected in their content. If an influencer has the same values as your brand, then they have an ideal target group for your company. Influencers, however, often share the same values as their followers.
- Working with results that are measurable
There are various platforms that help you determine the right influencer for your brand. Do this for example reach, likes, keywords, location range, topics, etc. of influencers. By using a business profile on Instagram, an influencer can also see how many people follow them after viewing their story, the number of clicks on their profile, the number of clicks on a link in their bio, how many people unfollow them after a post, their range, etc.
- Get to know your customers better
Influencers also have personal contact with their followers. This of course depends on the number of followers and how much time the influencer wants to / can spend on this. A micro-influencer has a greater connection with the followers. These will enter into a quicker conversation with followers about a certain product, recommendations or tips on a specific topic. They also respond more to the responses under their posts. Yes, as a brand, you can get a lot of information from this contact about the needs, concerns and frictions of your target group.
- Saving on your marketing budget
Influencer marketing is not that expensive in Belgium. The price for a post varies between € 100 and € 10,000. This of course depends on the reach and the number of followers. In addition to email marketing, influencer marketing is seen as the most cost-effective online tool for customer acquisition. Another cheap option is an exchange deal. Hereby the influencer gets free products in exchange for a post with these products.
If you want to know more about influencer marketing don’t hesitate to contact me.